FaceBook. Twitter. LinkedIn. Wikipedia. You're doubtless aware of some—if not all—of these social networking sites and the millions of people who visit them each day.
For nonprofit organizations, social networking presents an exciting new opportunity to attract and cultivate donors online. Enthusiasts have even coined a new term for this. It's called "friendraising." According to a recent survey:
97% of the largest NPOs are using social media, including blogs, podcasts, message boards, wikis and Twitter.
79% consider it at least "somewhat important" to their future strategy.
Nonprofits are outpacing..."businesses and even academic institutions in their familiarity, use and monitoring activity," and consider it …" a new and exciting way to engage employees, volunteers and donors."
How well is your organization positioned to pursue this exciting new channel of online communications?
DonorCommunity's D-SN (Social Networking) application makes it easy to get started with:
Blogs to share your views and start an online dialog with potential supporters.
Forums where members of your online community can meet each other and collaborate in new and exciting ways.
Wikis to collect and share institutional knowledge in an organization-specific "Wikipedia."
Document libraries to centralize, organize and share files with authorized members of your team.
Social networking also helps drive traffic to your Website and improves your search engine rankings.
So, let the networking begin!
Contact us today to schedule a webinar demonstration.
