Does your organization rely on direct mail alone to meet your strategic fundraising objectives? If so, then it’s high time you experienced the benefits of online fundraising.
DonorCommunity’s D-OM (Online Marketing) application makes it easy to reach the legions of Web-savvy young people who go online each day to socialize, read news and donate to their favorite causes.
According to industry surveys,
Online donors are younger, have higher incomes and give much larger gifts than traditional donors
Online giving is growing faster than any other method, expanding 34.5% in 2010 alone. Large organizations saw the biggest gains (55.6%). Mid-sized NPOs saw increases of 15.9%. Small NPO rose by 22%
Online sources now account for 7.6% of all giving and the percentage is growing rapidly.
D-OM provides all of the capabilities you need to launch email marketing campaigns that are effective, productive and easy to manage.
With D-OM, you can:
Target campaigns based on relationships, prior giving history, demographics and preferences
Cultivate supporters with personalized emails, newsletters, event invitations and refer a friend campaigns.
Drive traffic to your Website and social networking sites.
Conduct “viral” campaigns that spread across far-flung networks of family and friends
D-OM helps you keep constituents informed and engaged with minimal time, effort and costs.
Contact us today to schedule a webinar demonstration!
